Up on the roof
Where do people really want to be during a heat wave?
Some folks chose to celebrate the rising temperatures atop the North Street Parking Garage at the corner of North and Walnut streets for Bethlehem's third annual Rooftop Beach Party recently.
The party, with its tropical beach theme, was created by the Downtown Business Association Historic District merchants in an effort to reach local Bethlehem residents with an awareness about parking downtown. The recognition that there is a need to isprove the ever so popular phrase, "there is no parking downtown," spurred the group to create an event on the roof of the new parking garage.
Any profit made from this party goes directly into DBA's advertising budget and will help merchants promote their Park and Shop parking campaign, the result of a partnership with The Greater Lehigh Valley Chamber of Commerce, the Bethlehem Parking Authority and the DBA.