Setting the scene at ‘The Cup’
Anyone passing by the Linden Street landmark known as the Bethlehem Dairy Store, also known as The Cup, on June 29 may have felt as if they were experiencing a time warp. Classic cars from the 1950s and very early 1960s were parked in the store’s lot and along Millard and Linden streets to set the scene for an SAC union independent film being produced by FIFO (Fade In/Fade Out) CEO and founder Bill Hartin.
FIFO is a nonprofit filmmaking consortium dedicated to cultivating and growing filmmaking in the Lehigh Valley area.
Titled “Control,” the historical piece set in 1961-62 depicts how women started asserting themselves in society and redefining their roles. It centers on the lives of five women.
On June 29, production personal and cast members could be seen inside and outside the shop setting up, shooting a scene, and relaxing in between. The Cup location was in addition to scenes that had already been shot in Easton and Nazareth, according to Ann Knerr, a production team member. Knerr said that local actors were filling a variety of roles and as extras, and that auditions had taken place in New York, Philadelphia and Washington, D.C.
With production expected to be finished by the end of July, production team members anticipate having a movie trailer ready in August. The next step is to enter “Control” in 2018 film festivals.