CADCB Director Anna Smith welcomes the small gathering of friends and volunteers who have are already showing their appreciation for the area. They were thanked in turn with Southside Proud T-shirts, merchandise and lunch from Lehigh Pizza.
Improving Community Image committee chair Paul Pierpoint, who is retiring from his longtime position at Northampton Community College and many of his public activities, had the satisfaction of seeing the Southside Proud campaign launch before taking a well-deserved break. Extolling the use of social media with smartphone in hand, he said, “We want to tell the rest of the world what we love about
Used at a number of recent events for photo and video-ops, the small blackboard lets locals literally stand by their words.
Important Southside Vision partner Lehigh University is represented by Assistant Vice President of Community and Regional Affairs Adrienne Washington. “We are tied to the Southside and the vibrancy of South Bethlehem,” she said.
PRESS PHOTOS BY NATE JASTRZEMSKILocals and participants, including a number of Lehigh University student volunteers, watch a video highlighting some of what the Southside offers visitors and residents. Made with locals voicing their own opinions, it was the first of what will eventually be a series that will appear at events and on social media in the coming year or so.
Are you Southside Proud?
Long in the works behind the scenes, the Southside Proud marketing campaign officially launched at a public gathering Sept. 30. Part of the Southside Vision 2020 neighborhood improvement project, the campaign is geared toward bettering the Southside’s image in the city’s consciousness, turning from the impression of rough and compact steelworkers’ districts to the modern iteration; schools, restaurants, entertainment and the arts all within walking distance of close-knit neighborhoods.